Abbreviations and Acronyms
Do not use acronyms for UConn Health or UConn Health buildings. See UConn Health Naming Conventions.
On first reference, spell out full formal name of organization (or other entity), followed by the acronym in parentheses. use the acronym in subsequent references (exceptions include acronyms such as FBI, DNA, CIA, where the acronym is better known than the full title and can be used at first reference without spelling it out). For example: The School of Business has joined the Entrepreneurship Bootcamp for Veterans with Disabilities (EBV).
Avoid using acronyms where possible, especially if there are three or fewer references to the organization in the article.
Plural forms of acronyms do not require an apostrophe (Example: Ph.D.s, N.G.O.s)
Address, Mail Code, and Room Formats
When providing an address or contact information, follow this format:
Department or Program Name
Street Address
Farmington, CT 06030-XXXX
Phone: 860.679.XXXX
Email: emailaddress@uchc.edu
Be sure to use official department/office names and titles.
Add the mail code after the zip code when including in an address. When referencing in text, use the format: MC XXXX. Don’t use MC-XXXX or MCXXXX.
Room number format: AG050. Don’t use AG-050 or AG 050.
Use numbers for floors, e.g., 1st Floor, 2nd Floor.
Ampersands and Hyphens
Avoid using ampersands and hyphens. The one exception is if it is part of the formal title of a published work or of a department/organization.
Captions
When writing captions, use “From left” or “left”; no parentheses, and don’t abbreviate “l to r” (Example: “From left, President Thomas C. Katsouleas, Gov. Ned Lamont” or “President Thomas C. Katsouleas, left, and Gov. Ned Lamont.”)
Commas
UConn Health uses the serial comma (also known as the Oxford comma). There is a comma before the conjunction in a list of three or more items. For example: "dermatology, surgery, pediatrics, and dentistry" not "dermatology, surgery, pediatrics and dentistry".
Date and Time
Specific dates should be formatted: month day, year (Example: June 9, 2016).
Do not include a comma when only using the month and year (Example: May 2016).
Use the word “to” in copy, not a hyphen: “from 11 a.m. to 2 p.m.;” only use an en dash in abbreviated copy, such as a calendar item or an invitation: “11 a.m.-2 p.m.”
Use “noon” and “midnight,” not 12 p.m. or 12 a.m.
Do not include ":00" for on-the-hour times, even in ranges. (Example: 9 a.m., not 9:00 a.m.)
Write a.m. and p.m. in lowercase, with periods between the letters.
Email and e-
Email is one word with no hyphen and should only be capitalized if it begins a sentence. Other terms referring to electronic devices or businesses, however, should contain a lowercased “e,” followed by a hyphen and the product being described: email, e-commerce, e-reader, e-books.
Email addresses are written in all lowercase letters.
Phone Numbers
Use hyphens in phone numbers, not periods or parentheses.
Spacing After Periods
Use only one space between sentences.
UConn Health Naming Conventions
When used in written format, as opposed to as a wordmark, UConn should appear as UConn, not UCONN. UCONN is only capitalized in the wordmark system.
Always use UConn Health, never UCONN Health, UConn Health Center, UCHC, UCH, or University of Connecticut Health.
See more on Guide to Names at UConn Health.
URL (Web Address) for UConn Health Sites
When writing your UConn Health website address in print materials or an advertisement, omit the http:// and/or “www”. (Examples: health.uconn.edu; medicine.uconn.edu)
All lowercase for words in URLs (Example: uconnmagazine.uconn.edu); exceptions to this rule are: UConnAlumni.com and UConnHuskies.com
See more Editorial Guidelines on the Brand Standards website.
